Custom Attributes

info	Prerequisite MoEngage Personalize SDK must be integrated on your webpage to define custom attributes.

What are custom attributes?

Custom attributes are used to define what pages on a website and what values on those pages can be used to personalize the experience for visitors. It helps you avoid configuring a combination of multiple URLs to deliver the experience on the right set of pages.

Below are the set of standard fields that can be used as a targeting criterion

pageType
category
- firstLevel
- secondLevel
- thirdLevel
- fourthLevel
unitPrice
salePrice
currency

Any values apart from the above can be defined in the custom block and then used for targeting.

window.moePageContext = {
 pageType: "product page",
 category: {
  firstLevel: "Clothing & Accessories",
  secondLevel: "T-shirts",
  thirdLevel: "Polos"
 },
 unitPrice: "24",
 salePrice: "18",
 discount: "25",
 currency: "USD",
 custom: {
  size: "Medium",
  color: "Black",
  gender: "Unisex"    
 }    
};

Below are some examples of using custom attributes

E-commerce

Field name	Description	Example
pageType	Define the type of page. Standard page type values are Homepage, category, cart, checkout, success	pageType: "Homepage" OR pageType: "category"
category	Experiences can be targeted for any of the 4 levels of categories.	category: { firstLevel: "Electronics", secondLevel: "Home Audio", thirdLevel: "Speaker", fourthLevel: "Bluetooth Speakers" }
unitPrice	Target product pages based on the original price of the product	unitPrice: "24"
salePrice	Target product pages based on the discounted price of the product	salePrice: "18"
discount	Target product pages based on the discount amount on the product	discount: "25"
currency	Target product pages based on the currency of the product	currency: "USD"
custom	Any other trait that you want to target for personalization. Example Personalize all pages that display White, Medium-size Polo T-shirts for Men OR Personalize checkout page only when the cart value is $500 or above and cart discount is 0 and cart contains atleast 2 items.	custom: { color: "White", size: "M", gender: "Male" } OR custom: { cartAmount: "750", cartDiscount: "0", cartQuantity: "4" }

Finance

Attribute

Description

Example

pageType

Define the type of page.

Standard page type values are Homepage, blog, service/products, resources/downloads, offers

pageType: "Homepage"
OR

pageType: "products"

pageType: "services"