Create Email Template

The Create Email Template API can be used to create an email template in MoEngage. This API helps you upload templates created outside the MoEngage ecosystem to MoEngage and use them for campaign creation on the MoEngage Dashboard.

info

Note

Templates created using this API cannot be used in the Drag and Drop Editor in the MoEngage Dashboard. They are supported only for the Custom HTML Editor (Froala Editor).

API Endpoint

API Endpoint
POST  https://api-x.moengage.com/v2/email-templates

Each customer is hosted on a different data center; you can find your data center number (value of X) by checking the data center and API endpoint mapping page.

Authentication

The API request will be authenticated through Basic Authentication. Basic Authentication sends a Base64-encoded string containing your username and password with every API request. It encodes a 'username:password' string in Base64 and appends the encoded string with 'Basic '. This string is included in the authorization header as shown below:

{"Authorization":"Basic bmF2ZWVua3VtYXI6bW9lbmdhZ2U="}

The username and password details can be obtained from the MoEngage Dashboard. We've revamped the settings UI in the Dashboard. If you're using the API for the first time, follow these steps for the revamped and old UIs:

Revamped UI

  1. Navigate to Settings -> Account -> APIs.
  2. Click Generate Key in the Data tile in the API Keys section, and click Save.
  3. Use the App ID as the username and the Data API Key as the password to generate the authentication header.

Old UI

  1. Navigate to Settings -> APIs -> DATA API Settings.
  2. Click Generate Key.
  3. Click Save on the Data APIs settings section. 
  4. Use the DATA API ID as the username and the DATA API KEY as the password to generate the authentication header.

Request Headers

Key Required Sample Values Description

MOE-APPKEY

Required

{"MOE-APPKEY": "APP ID"}

This is your MoEngage account's APP ID that has to be passed along with the request. You can find your MoEngage APP ID in the following navigation on the Dashboard:

Revamped UI: Settings -> Account -> APIs -> App ID

Old UI: Settings -> API -> General Settings -> DATA API

Content-Type

Required

{"Content-Type": "application/json"}

Set the Content-Type header to application/json.

Authorization

Required

{"Authorization": "Basic bmF2ZWVua3VtYXI6bW9lbmdhZ2U=="}

This authentication parameter, used for access control, must be passed along with the request. To generate the authentication header, refer to Authentication.

Request Body

Key Required Values Description
name Required String

This field contains the name of the template and would be used for identifying the template. You can look for the template created using this API in the second step of campaign creation in the 'My Saved Templates' tab using this name. For more information, refer to accessing templates created via APIs on the Dashboard.

Example: "End_Of_Season_Sale_Template".

Note:

  • The name field can contain only alphanumeric and underscore characters.
  • The length of this field can be between 5-50 characters.
html Required JSON Object

This field contains the message body of the email. This is where you define the email template being created. The HTML tag and BODY tag (with text/tags) are mandatory. The SCRIPT tag is not allowed.

Example:

"html": "<!DOCTYPE html>
<html>
<head>
<meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\">
<title></title>
<style>
\n \n body table {
\n border-collapse: collapse;
\n
}

\n\n body table td,
body table th {
\n border: 1px solid rgb(0, 0, 0);
\n
}

\n\n \t\t\t
</style>
</head>
<body aria-disabled=\"false\">
<p>Your Email Template Content Here</p>
</body>
</html>"

subject Optional String This field contains the subject of the email campaign.  Example: "End of Season Sale!"
attachments Optional List of JSON Objects

This field contains the attachments to be included in the email.

Example: "attachments": [
"https://app-cdn.moengage.com/assets/LogoThumbnail.jpg"
]

Note:

  • Only URLs can be added as part of Email attachments.
  • A maximum of ten attachments are allowed.
  • The URL should start with https and end with a valid extension. The following extensions are not allowed: .dmg, .exe, .xls, .ddl, .class, .obj, .int, .gnt, .o, .so, .lbr, and .net

  • Individual attachments should be less than 6 MB, and the total size of the attachments should be less than 20 MB.
sender_name Optional String

This field contains the name displayed that is displayed in the inboxes of your recipients. Sender names are one of the first things people see when you send them an email. 

Example: "sender_name": "Your Brand Name"

source Required String

This field contains information about the source of template creation. This can be the name of the email partner.

Example: "source": "Partner"
Note: Only alphanumerics, spaces, and underscores are allowed in this field.

updated_by Optional String

This field contains information about who created the template.

Example

"updated_by": "test_partner"

"updated_by": "john.doe@example.com"

Note: Only alphanumerics, spaces, and hyphens are allowed in this field. This field can contain the email ID of the creator as well. The email id should be in the right format and a valid one.

Response

Key Data Type Description
status String

This field contains the status of the request and denotes whether it was successful or not.

Example: "status": "success", "status": "error"

data JSON Object

This field contains the id of the created template when the request is successful and the error details in case of an unsuccessful request.

Successful Request

The data object contains the following fields in the case of a successful request:

Structure:

    "data": {

        "id": "<template_id>",

        "msg": "<success_message>"

    }

  • id - This field contains the template id and needs to be stored by you. This template id would be used for searching a specific template and updating it. The template id is a String. Example: "id": "63f4962d4d31f4c68d980a01"
  • msg - This field contains information about the successful creation of the template. Example:  "msg": "Custom email template saved"

Unsuccessful Request

The data object contains the following fields in the case of errors:

Structure:

 "data": {

    "code": "<error_code>", 

    "title": "<type of error>",

    "description": "<error_message>"

}

The error object contains the following fields:

  • code - This field contains the error code and is a String. Example: 400 (for a Bad Request), 401( for Authentication failures), and so on. This field is present in the response only in the case of errors.
  • title - This field contains the type of error encountered. Example: Bad Request, Authentication Required, and so on. This field is present in the response only in the case of errors.
  • description - This field describes why the request has failed and is a String. Example: 'MOE-APPKEY header is invalid or empty'.

Response Codes

Status Code Request State Description

200

Success

This response is returned when the request is processed successfully. 

400

Bad Request

This response is returned when the required parameters are missing from the request or when the provided parameters are invalid, or when a template already exists with the same version, name, or id.

401

Authorization Failure

This response is returned when the authorization parameters are missing in the HTTP Auth Header.

429

Rate Limit Breach

This response is returned when the number of requests per minute has exceeded the rate limit.

5xx

Internal Server Error

This response is returned when the system runs into an unexpected error.

Rate Limit

The rate limits are at the app level, and a maximum of thousand (sum of all the API requests per app)requests are allowed for an app per minute.

Sample cURL Request

cURL
curl --location 'https://api-{{0X}}.moengage.com/v2/email-templates' \
--header 'Content-Type: application/json' \
--header 'MOE-APPKEY: {{DATA_API_ID}}' \
--header 'Authorization: Basic e3tEQVRBX0FQSV9JRH19Ont7REFUQV9BUElfS0VZfX0=' \
--data '{
   "name": "End_Of_Season_Sale_Template",
   "html": "<!DOCTYPE html><html><head><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><title></title><style>\n \n body table{\n border-collapse: collapse;\n }\n\n body table td, body table th{\n border: 1px solid rgb(0, 0, 0);\n }\n\n \t\t\t</style></head><body aria-disabled=\"false\"><p>Your Email Template Content Here</p></body></html>",
    "subject": "test email",
    "attachments": [
        "<Your attachment URL here>"
    ],
    "sender_name": "Your Brand Name",
    "source": "Partner",
    "updated_by": "john.doe@example.com"
    }'

Sample Response

200 400 401 429 5xx
Sample Response for a successful request
{
    "status": "success",
    "data": {
        "id": "63f4962d4d31f4c68d980a01",
        "msg": "Custom email template saved"
    }
}

Postman Collections

We have made it easy for you to test the APIs. Click here to view it in Postman.

FAQs

  • How do I access templates created using this API on the MoEngage Dashboard?
    You can access templates created using the Create Email Template API in the My Saved Templates tab during the second step of campaign creation in the MoEngage Dashboard, as illustrated in the image below.
    AccessSavedTemplates_CUSTOMTEMPLATEAPI.png

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