Create Email Template

The Create Email Template API can be used to create an email template in MoEngage. This API helps you upload templates created outside the MoEngage ecosystem to MoEngage and use them for campaign creation on the MoEngage Dashboard.

info	Note Templates created using this API cannot be used in the Drag and Drop Editor in the MoEngage Dashboard. They are supported only for the Custom HTML Editor (Froala Editor).

API Endpoint

POST  https://api-x.moengage.com/v2/email-templates

Each customer is hosted on a different data center; you can find your data center number (value of X) by checking the data center and API endpoint mapping page.

Authentication

Basic authentication sends a Base64-encoded string containing a username and password for all API requests.

Do the following when you are using the API for the first-time authentication:

Navigate to Settings > APIs > DATA API Settings.
The User name is the DATA API ID, and the Password is the DATA API KEY. Copy these two values from the dashboard.
Basic Authentication encodes a 'username:password' using base64 encoding and prepends it with the string 'Basic '. The string is passed in the authorization header as follows:

{"Authorization":"Basic bmF2ZWVua3VtYXI6bW9lbmdhZ2U="}

Generate the authorization header using the DATA API ID and DATA API KEY in the format shown above.

Request Headers

Key

Required

Sample Values

Description

MOE-APPKEY

Required

{"MOE-APPKEY": "APP ID"}

This is the APP ID of your MoEngage account. The MOE-APPKEY has to be passed along with the request. You can find your MoEngage APP ID in the MoEngage Dashboard API Settings. Navigation: Settings -> API -> General Settings -> DATA API section. For more information, refer to Authentication.

Note: You can also fetch the APP ID from the following navigation: Settings -> App -> General Settings.

Content-Type

Required

{"Content-Type": "application/json"}

Set the Content-Type header to application/json.

Authorization

Required

{"Authorization": "Basic bmF2ZWVua3VtYXI6bW9lbmdhZ2U=="}

This is the authentication parameter for access control and needs to be passed along with the request. The DATA API ID and DATA API KEY need to be picked up from the DATA API Settings in MoEngage Dashboard, and a Basic Authorization header needs to be created and set in the header. Navigation: Settings -> API -> General Settings -> DATA API section. For more information, refer to Authentication.

Request Body

Key	Required	Values	Description
name	Required	String	This field contains the name of the template and would be used for identifying the template. You can look for the template created using this API in the second step of campaign creation in the 'My Saved Templates' tab using this name. For more information, refer to accessing templates created via APIs on the Dashboard. Example: "End_Of_Season_Sale_Template". Note: The name field can contain only alphanumeric and underscore characters. The length of this field can be between 5-50 characters.
html	Required	JSON Object	This field contains the message body of the email. This is where you define the email template being created. The HTML tag and BODY tag (with text/tags) are mandatory. The SCRIPT tag is not allowed. Example: "html": "<!DOCTYPE html> <html> <head> <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"> <title></title> <style> \n \n body table { \n border-collapse: collapse; \n } \n\n body table td, body table th { \n border: 1px solid rgb(0, 0, 0); \n } \n\n \t\t\t </style> </head> <body aria-disabled=\"false\"> <p>Your Email Template Content Here</p> </body> </html>"
subject	Optional	String	This field contains the subject of the email campaign. Example: "End of Season Sale!"
attachments	Optional	List of JSON Objects	This field contains the attachments to be included in the email. Example: "attachments": [ "https://app-cdn.moengage.com/assets/LogoThumbnail.jpg" ] Note: Only URLs can be added as part of Email attachments. A maximum of ten attachments are allowed. The URL should start with https and end with a valid extension. The following extensions are not allowed: .dmg, .exe, .xls, .ddl, .class, .obj, .int, .gnt, .o, .so, .lbr, and .net Individual attachments should be less than 6 MB, and the total size of the attachments should be less than 20 MB.
sender_name	Optional	String	This field contains the name displayed that is displayed in the inboxes of your recipients. Sender names are one of the first things people see when you send them an email. Example: "sender_name": "Your Brand Name"
source	Required	String	This field contains information about the source of template creation. This can be the name of the email partner. Example: "source": "Partner" Note: Only alphanumerics, spaces, and underscores are allowed in this field.
updated_by	Optional	String	This field contains information about who created the template. Example: "updated_by": "test_partner" "updated_by": "john.doe@example.com" Note: Only alphanumerics, spaces, and hyphens are allowed in this field. This field can contain the email ID of the creator as well. The email id should be in the right format and a valid one.

Response

Key

Data Type

Description

status

String

This field contains the status of the request and denotes whether it was successful or not.

Example: "status": "success", "status": "error"

data

JSON Object

This field contains the id of the created template when the request is successful and the error details in case of an unsuccessful request.

Successful Request

The data object contains the following fields in the case of a successful request:

Structure:

"data": {

"id": "<template_id>",

"msg": "<success_message>"

}

id - This field contains the template id and needs to be stored by you. This template id would be used for searching a specific template and updating it. The template id is a String. Example: "id": "63f4962d4d31f4c68d980a01"
msg - This field contains information about the successful creation of the template. Example: "msg": "Custom email template saved"

Unsuccessful Request

The data object contains the following fields in the case of errors:

Structure:

"data": {

"code": "<error_code>",

"title": "<type of error>",

"description": "<error_message>"

}

The error object contains the following fields:

code - This field contains the error code and is a String. Example: 400 (for a Bad Request), 401( for Authentication failures), and so on. This field is present in the response only in the case of errors.
title - This field contains the type of error encountered. Example: Bad Request, Authentication Required, and so on. This field is present in the response only in the case of errors.
description - This field describes why the request has failed and is a String. Example: 'MOE-APPKEY header is invalid or empty'.

Response Codes

Status Code	Request State	Description
200	Success	This response is returned when the request is processed successfully.
400	Bad Request	This response is returned when the required parameters are missing from the request or when the provided parameters are invalid, or when a template already exists with the same version, name, or id.
401	Authorization Failure	This response is returned when the authorization parameters are missing in the HTTP Auth Header.
429	Rate Limit Breach	This response is returned when the number of requests per minute has exceeded the rate limit.
5xx	Internal Server Error	This response is returned when the system runs into an unexpected error.

Rate Limit

The rate limits are at the app level, and a maximum of thousand (sum of all the API requests per app)requests are allowed for an app per minute.

Sample cURL Request

curl --location 'https://api-{{0X}}.moengage.com/v2/email-templates' \
--header 'Content-Type: application/json' \
--header 'MOE-APPKEY: {{DATA_API_ID}}' \
--header 'Authorization: Basic e3tEQVRBX0FQSV9JRH19Ont7REFUQV9BUElfS0VZfX0=' \
--data '{
   "name": "End_Of_Season_Sale_Template",
   "html": "<!DOCTYPE html><html><head><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><title></title><style>\n \n body table{\n border-collapse: collapse;\n }\n\n body table td, body table th{\n border: 1px solid rgb(0, 0, 0);\n }\n\n \t\t\t</style></head><body aria-disabled=\"false\"><p>Your Email Template Content Here</p></body></html>",
    "subject": "test email",
    "attachments": [
        "<Your attachment URL here>"
    ],
    "sender_name": "Your Brand Name",
    "source": "Partner",
    "updated_by": "john.doe@example.com"
    }'

Sample Response

Sample Response for a successful request
{
    "status": "success",
    "data": {
        "id": "63f4962d4d31f4c68d980a01",
        "msg": "Custom email template saved"
    }
}

Sample Response for validation failure due to invalid request data
{
    "status": "error",
    "data": {
        "code": 400,
        "title": "Invalid request body",
        "description": "MOE-APPKEY header is invalid or empty"
    }
}
Sample Response for when the name field (template name)is empty in the request
{
    "status": "error",
    "data": {
        "code": 400,
        "title": "Invalid email name",
        "description": "Name field is empty"
    }
}
Sample Response for when the html field is empty in the request
{
    "status": "error",
    "data": {
        "code": 400,
        "title": "Invalid email body",
        "description": "Email body should not be empty"
    }
}

Sample Response for Authentication/Authorization failure
{
    "status": "error",
    "data": {
        "code": 401,
        "title": "Authentication required",
        "description": "Invalid APP_ID used in Authentication Header"
    }
}

Sample Response for Rate Limit Breach
{
    "status": "error",
    "data": {
        "code": 429,
        "title": "rate limiter exception",
        "description": "Exceeded rate limit for this app"
    }
}

Sample Response for server side errors
{ 
    "title": "Internal Server Error",
    "message": "An unexpected error was encountered while processing this request. Please contact MoEngage Team"
}

Postman Collections

We have made it easy for you to test the APIs. Click here to view it in Postman.

FAQs

How do I access templates created using this API on the MoEngage Dashboard?
You can access templates created using the Create Email Template API in the My Saved Templates tab during the second step of campaign creation in the MoEngage Dashboard, as illustrated in the image below.